| Upfront Investment |
₹ 10,500(ABS tank) to ₹ 14,000(steel tank option)
Direct-to-Consumer (D2C) Value
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₹ 17,000 to ₹ 27,000+
Highly inflated distributor margins
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| Maintenance Included |
2-Year Unconditional AMC
Zero charges for filters, membranes, labor, or functional breakdowns. Complete peace of mind.
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Standard 1-Year basic warranty, A few brands offer 2 years as well
Excludes normal filter wear-and-tear. Out-of-pocket costs start early.
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| Filter Replacement Interval |
2-Year Unconditional AMC Included
Proactive hardware care with filter replacements scheduled every 9 months to ensure maximum hygiene. No hidden component fees, no service charges.
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High annual costs
Relies on an unreliable app to track filter health, often leaving old filters unchanged until customer calls or up to 2 years while charging high yearly fees.
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| Subsequent AMC Rates |
Highly Affordable Options
Transparent, budget-friendly regular maintenance plans scaled honestly to raw hardware costs.
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₹ 4,000 to ₹ 6,000 / year
Aggressive lock-in contracts with forced software activations.
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| Storage Core |
Custom Rectangular SS-304 Tank
Affordable upgrade from ABS tank. 10-Year Steel Tank Warranty. Zero microplastics, zero chemical leaching, and naturally bacteria-free.
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High upfront cost for Stainless Steel Tank
No option to upgrade from ABS tank which is subject to stagnant biofilm development and microplastic degradation over time.
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| Component Assembly |
On-Site Custom Calibrated
Membranes and Flow Restrictors are custom-tailored on-site based on your unique groundwater TDS.
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Blind Mass Assembly
Fixed, unalterable factory configuration deployed regardless of local scaling or mineral profiles.
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| Core Engineering Focus |
Pure Heavy-Duty Hardware
Every single Rupee you pay goes directly into high-flux filtration layers and Food-Grade structural steel.
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Digital Bloatware
Expensive Bluetooth connectivity, flashy app integration, and digital screens that inflate costs without improving purity.
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